Value System
Creating a better company and a healthier future
through the core value of respect.
Respect Tree
Creating a healthier worldthrough the power of Respect
Since its founding in 1956, Daesang Group has remained dedicated to the health and happiness of its customers. Looking ahead to the next 100 years, the group has redefined its brand identity around the core value of respect — a renewed vision to contribute to a healthier world through the power of respect.
- Management Philosophy
- Daesang's management philosophy serves as the root of the Respect Tree, creating the starting point for every facet of the business.
- Daesang Actions
- Daesang's distinctive thinking and behavior drive the company’s continued growth.
- Mission
- This defines Daesang’s ultimate aspiration
and purpose.
Management Philosophy
Daesang's management philosophy serves as the root of the Respect Tree, creating the starting point for every facet of the business.
- Respect for People
- We extend our respect for people—from oneself to families, colleagues, customers, and society at large.
- Respect for Customers
- We raise the standard of respect for our customers by delivering the highest quality products that go beyond satisfaction and truly move them.
- Respect for the Future
- We cultivate a mindset of respect to ensure a happy future not only for ourselves but also for nature and the planet.
Daesang Actions
Daesang's distinctive thinking and behavior drive the company’s continued growth.
- Respect for Potential and Diversity
- We welcome diverse perspectives and values to explore new possibilities.
- Respect for Creativity and Courage
- We act with confidence and speed, grounded in expertise-driven creativity.
Mission
This defines Daesang’s ultimate aspiration and purpose.
- A healthier world in harmony with both people and nature
-
Creating a healthier world where both humans and nature can be wholeheartedly included and respected.
As the Respect Tree grows and branches out, reaching further and farther towards more people and places, respect for the world will continue to expand, bearing the fruit of a more livable world.
Unique Perspective
Daesang Wellife advances toward a healthier future
by leading its health and nutrition business
based on Daesang Group’s core value of respect.
The value that we place above
rapid growth or being the best
is in the health of
people, animals, and the environment.
Daesang Wellife makes
every effort for healthy lives
of our customers
as well as
healthy world and future.
